Esser printSolutions relies on HP for the production of operating manuals

Media service provider Esser has decided to invest in the HP T230 Colour Inkjet Web Press in order to produce with high efficiency and print quality. The inkjet web press is used for the on-demand colour print production of instruction manuals for household appliances and automated book-on-demand solutions for books and brochures for publishers. In addition to the HP thermal inkjet print head technology used, the decisive factor in the decision was the impressive productivity of the press.
With the HP T230 Colour Inkjet Web Press, the owner-managed company from Brettern near Karlsruhe aims to further expand its pioneering technological role, which has been recognised with the Innovation Award and the Druck & Medienaward, among others. Founded in 1905, the media service provider is one of the most modern in the industry. In its long company history, Esser has been able to inspire its customers from industry, trade and publishing houses above all with customised printing solutions."We have been successful in digital printing and the associated solutions business for many years. We have been working very well with HP for a long time and are delighted that we can continue our strategy with the HP T230 colour inkjet press," says Diana Esser, Authorised Representative Sales and Marketing, Esser printSolutions GmbH. The HP T230 closes the gap between digital printing and offset printing and combines the advantages of both printing processes. "With our new investment, we can make our processes even more effective and customer-orientated in the future and continue to assert ourselves as a future-oriented and modern service provider."  
"We tested various systems. The outstanding print quality and brilliant colour reproduction on a wide range of substrates were decisive factors in our decision in favour of the HP T230. The HP T230 fully fulfils our requirements in terms of quality and productivity," adds Markus Esser, Managing Director of Esser printSolutions GmbH.
"We are delighted that an innovative company like Esser is switching its colour print production for certain products to the HP Inkjet Web Press T230 Color. We have a trusting business relationship with Esser, as the company has been using HP Indigo technology successfully for many years," says Wolfgang Kochan, Regional Business Manager, HP Inkjet Web Press & Indigo Germany.